Heritage and “art de vivre”
Organising your event in Toulouse, the Ville Rose, means you can be sure of combining exceptional sites with top-quality gastronomy.
Toulouse is a city of culture. You can visit numerous museums and exhibition venues with a wide variety of themes. Historical museums, but also exciting scientific discoveries and surprising curiosities. These different venues open their doors to bring originality and magic to congresses, conferences, seminars, conventions and even parties.
A lively, friendly and festive city
Toulouse is as welcoming as its weather. We love strolling through the market, chatting on the quayside, lingering at the café – in short, taking the time to enjoy life!
- More than 1,000 generous restaurants
- More than 100 sporting and festive events a year
- 2,000 hours of sunshine on average during the year
An exceptional heritage
Toulouse is a city of brick and stone, nicknamed the ‘Ville Rose’, and boasts a rich architectural heritage. Discover its great monuments: the Capitole, the Basilica of Saint-Sernin, the Jacobins Convent and the Hôtel d’Assézat. It’s also a pioneering, future-focused city. With sites like the Cité de I’Espace, Aeroscopia, The Flight of the Pioneers and Airbus, Toulouse is the place to take on the technological challenges of tomorrow’s world!
Ideas
MICE
In Toulouse, you have a wide choice of cultural and discovery activities, which are ideal for MICE events:
- Visit the city and explore the history of Toulouse’s great heritage monuments with the tourist office
- Cycle along the Canal du Midi or take a canoe trip on the River Garonne with Granhota
- Combine heritage and gastronomy, by taking lunch at exceptional architectural venues with the Compagnie Française
- Discover Toulouse’s emblems, the violet and the pastel
VIOLET AND PASTEL
The Ville Rose is also the city of violets, the emblematic flower of the city that has made Toulouse famous since 1850. Its delicate fragrance is much sought-after by florists and perfumers, and even confectioners, because once crystallised, violets can be eaten like sweets. Discover the history of this flower through talks, tastings, gardening workshops and cocktail making…
During the Renaissance, Toulouse was enriched by the pastel trade: the leaves of this plant were crushed to produce a blue dye that was widely used in textiles. You can still admire the splendour of this period in the streets of Toulouse, with the magnificent townhouses built by wealthy merchants. Today, pastel has other uses: it is the basis for cosmetic products, thanks to the virtues of its oil.
The + from CVB
The Welcome Pack
With the convention bureau’s Welcome Pack, it’s possible to put event organisers in touch with the tourist services in order to draw up tailor-made itineraries as part of a social events programme: visits, delegate programmes, accompanying persons programmes, etc.
